Customer service practitioner

Level 2 Apprenticeship provider

Providing customer service products and services for businesses and other organisations including face-to-face, telephone, digital and written contact and communications.

Qualification level: 2 Equivalent to GCSE.
Typical duration: 12 months
Apprenticeship category: Sales, marketing and procurement

Apprenticeship overview:
The role of a customer service practitioner is to deliver high quality products and services to the customers of their organisation. Your core responsibility will be to provide a high quality service to customers which will be delivered from the workplace, digitally, or through going out into the customer’s own locality. These may be one-off or routine contacts and include dealing with orders, payments, offering advice, guidance and support, meet-and-greet, sales, fixing problems, after care, service recovery or gaining insight through measuring customer satisfaction. You may be the first point of contact and work in any sector or organisation type.

Your actions will influence the customer experience and their satisfaction with your organisation. You will demonstrate excellent customer service skills and behaviours as well as product and/or service knowledge when delivering to your customers. You provide service in line with the organisation’s customer service standards and strategy and within appropriate regulatory requirements. Your customer interactions may cover a wide range of situations and can include; face-to-face, telephone, post, email, text and social media.

Knowing your customers
Understand who customers are.
Understand the difference between internal and external customers.
Understand the different needs and priorities of your customers and the best way to manage their expectations, recognising and knowing how to adapt style to be highly effective.

Understanding the organisation
Know the purpose of the business and what ‘brand promise’ means.
Know your organisation’s core values and how they link to the service culture.
Know the internal policies and procedures, including any complaints processes and digital media policies that are relevant to you and your organisation.

Meeting regulations and legislation
Know the appropriate legislation and regulatory requirements that affect your business.
Know your responsibility in relation to this and how to apply it when delivering service.

Systems and resources
Know how to use systems, equipment and technology to meet the needs of your customers.
Understand types of measurement and evaluation tools available to monitor customer service levels.

Your role and responsibility
Understand your role and responsibility within your organisation and the impact of your actions on others.
Know the targets and goals you need to deliver against.

Customer experience
Understand how establishing the facts enable you to create a customer focused experience and appropriate response.
Understand how to build trust with a customer and why this is important.

Product and service knowledge
Understand the products or services that are available from your organisation and keep up-to-date.

Contact: If you need to discuss apprenticeship options please call 01536 533 696 and ask to speak with Stuart, or email: